Mobility 4S
Client:
Vital Strategies
Place:
Ciudad de México, México
Year:
2020
Art direction and illustrations focus on social communication. #Movilidad4S defines the mobility guidelines for the new normal; Consists of three documents as the result of a collective research and analysis between various NGOs, activists and the Secretaries of Health, Environment (SEMARNAT) and Territorial and Urban Agrarian Development (SEDATU). You can download the Plan de Movilidad4s, La Guía de implementación, La Guía de implementación and La Guía de Servicios de Transporte y Gestión.
Art direction
The new normality brings challenges, especially in a country where social inequality is pervasive in everyday life. Therefore, guidelines are needed for local governments to develop and implement an appropriate direction for each context.
Cities are not static, and neither are the people who inhabit them. Everything in cities is interconnected. That's why I decided to create the illustrations with a freehand stroke, a continuous line. I took into account the four main axes:
- Health
- Safety
- Sustainability
- Solidarity
Each one represented by a color that becomes the primary palette for the entire project.
Editorial Development
In collaboration with Agustín Martínez, we developed three documents:
- Plan de movilidad 4s para México
- Guía de implementación Movilidad Emergente
- Guía para los servicios de transporte y gestión de la demanda de viajes
4s Mobility Plan for Mexico
Social media
National presentation
