Algorights launched as a new project with no visual presence: a community with a clear political stance but no identity to make it recognizable in the saturated ecosystem of discourse around artificial intelligence.
The challenge was to build from scratch an identity that not only identified the community, but communicated its position: a critical voice against AI public policy in Spain, belonging neither to the corporate tech world nor to traditional activism.
The conceptual proposal — developed entirely from art direction — is built around the metaphor of the glitch: the system error as a symbol of a community that interrupts, questions, and exposes the failures of algorithms in the public sphere. This strategic decision ran through every piece: logo, palette, illustrations, website, and social media, creating a coherent visual language that turns critique into a distinct aesthetic.
Development
The result is an identity that works as an activist tool: recognizable, with a differentiated character and aligned with Algorights' mission of claiming human rights in the field of artificial intelligence.
For more information please visit algorights.org
