Algorights emerged as a grassroots coalition with a clear, acute political stance but zero visual presence. They required a distinct brand ecosystem to break through the saturated global discourse surrounding Artificial Intelligence (AI) regulation and governance.
I led art direction, visual identity, illustration and the full web interface design, working closely with Alba Font. It came in two separate commissions: the identity in 2021 and the website in 2023. I built a brand ecosystem from scratch, conceived as a tool for political activism defending human rights against the advance of algorithms.
Web UI/UX & Developer Collaboration
I engineered the entire web platform, structuring wireframes, user flows, and responsive UI layouts from scratch within Figma. As shown in the typography specs (mapping high-contrast tokens like Chakra Petch for headers and Roboto for body text), I built a pixel-precise visual framework ensuring technical legibility.
For the web development phase I worked again with Bozena Vuckovic. That technical partnership allowed a direct hand-off from Figma, with web animations and interface components translated into code without losing visual fidelity.
Development
The Outcome
The identity and the web platform gave the organisation a recognisable presence in the Spanish landscape of AI debate. Algorights is now one of the driving organisations behind the IA Ciudadana coalition, which brings together 17 Spanish civil society organisations and presented its demands to the Spanish Government after the European AI Act was approved: public audits, an open register of algorithms and guarantees against community discrimination.
Backed by this cohesive visual voice, the coalition pushed high-level policy demands before the Spanish Government following the passage of the European AI Act, mobilizing public pressure to enforce open algorithmic registers, strict human oversight, and bans on public biometric surveillance.
For more information please visit algorights.org
