Client:
Guerrilla Foundation
Place:
Europe
Year:
2025
The 2024 Annual Report for Guerrilla Foundation was built to transcend a simple operational summary. The creative brief was to develop an editorial design that functions as a political, situated tool, intentionally rejecting generic corporate design aesthetics. The core goal was to map the structural complexity of the organization's mission: exposing internal tensions, revealing the raw human process behind grantmaking, and normalizing radical wealth redistribution. The layout was engineered to allow non-linear interpretations while sustaining the political urgency of the messaging.
I led the art direction, editorial design, and visual identity system. This project marks the culmination of a 4-year strategic partnership with the foundation, having directed and designed their consecutive annual reports from 2021 through 2024. This deep multi-year tenure allowed me to manage, scale, and evolve their global visual brand architecture over time.
Strategy & Data Advocacy
Design Strategy
The strategy intentionally moved away from corporate pixel-perfection to embrace a raw, human, and authentic layout based on three pillars: Situated Materiality (handwritten notes, layers, and doodles), Archival & Zine Structures (unpolished, photocopied aesthetics using grassroots photography), and Radical Cartographies (non-traditional visual guidelines for flexible reader navigation).
Data Advocacy & Information Design
I built a visual system that breaks down complex grantmaking data and financial distributions using alternative data visualization techniques, introducing intentional reading friction for deeper reflection. I translated institutional financial metrics into narratives readers could actually follow. I designed the entire editorial architecture as a modular system, letting specific layouts disassemble seamlessly into standalone digital micro-assets for global digital campaigns and social media advocacy.
Result
The report succeeded as a powerful political manifesto, breaking away from standard institutional reporting. By layering manual textures, grassroots photography, and zine-inspired layouts, the design successfully dense funding data, holding systemic complexity while allowing readers complete autonomy over their navigation.
This publication marked the consolidation of a consecutive four-year annual report series (2021–2024), successfully evolving the organization’s global visual identity into a highly recognizable, anti-corporate archival framework across European radical philanthropy.
The visual architecture delivered clear, measurable financial results: following the release of the 2023 report, a major institutional donor was so compelled by the visual narrative that they increased their core contribution, fully funded the entire physical print run, and actively utilized the publication as a strategic visual tool to bring other donors into the foundation.
To view or download the full 2024 Annual Report, click here. You can also check out the reports from previous years: [2023] and [2022].
