Client:
Green Screen Coalition
Place:
Worldwide
Year:
2026
Green Screen Coalition supports grassroots collectives working at the intersection of climate justice and digital rights. This is their first narrative report after three years of operation, intentionally designed to disrupt the traditional, rigid corporate annual report format by centering the grantees' voices while ensuring reading accessibility for donors.
I led the art direction, visual identity, illustration system, and comprehensive editorial design. My role focused on information architecture—structuring the written narrative by Andreea Belu to ensure it was clear, navigable, and accessible for multi-tiered global audiences.
The Challenge
The core brief was to visually map the systemic complexity of 22 global funded projects—ranging from archiving satellite data in Indonesia and tracking the carbon footprint of semiconductor factories in Taiwan and Korea, to resisting lithium mining in Latin America—without relying on heavy technical jargon or generic corporate graphics.
They required a tailored communication layout that translated this intersectional complexity into an accessible visual narrative, clearly linking climate justice to digital rights for external stakeholders.
Systemic Approach & Design Systems
We established a collaborative brief and strategic moodboards. Utilizing their baseline palette and typography, I engineered the extended visual identity and component grid. I conceptualized and designed a visual map of their four core operational tracks (tech innovation, cultural work & media, community action research, and legal & policy analysis), with individual grantees and projects branching out from each track, visually demonstrating structural intersectionality and cross-cutting principles across the community.
Generated custom, high-impact conceptual illustrations for the cover, individual chapters, and thematic tracks to visually anchor complex socio-technical frameworks (Community-Centric by Design).
Illustrations
Generated custom, high-impact conceptual illustrations for the cover, individual chapters, and thematic tracks to visually anchor complex socio-technical frameworks (Community-Centric by Design).
Cover illustration
Illustration for chapter 1: Contextualising the Catalyst Fund
Illustration for chapter 2: Catalyst Fund: Grantees Overview
Illustration for chapter 3: Analysis: Collective impact and emerging work
Community-Centric by Design illustration
Tech and Innovation illustration
Cultural Work & Media illustration
Community Action Research illustration
Legal and Policy Analysis illustration
Result
Delivered a comprehensive 42-page editorial product. During the launch webinar, stakeholders and donors praised the publication for honoring the raw complexity of the grassroots movements without oversimplifying their political and environmental urgency.
Brand Scalability & Print Collateral: Converted the core visual building blocks into editable templates for internal team autonomy. Moving forward, we are currently developing a condensed, print-ready zine version of the report, engineered as a tactical print asset for easy distribution and high engagement at live events, global conferences, and movement gatherings.
