This project marks the direct structural expansion and brand evolution of the visual identity system I authored during a three-year consecutive series for Espai Societat Oberta's (Open Society Foundations Barcelona) Artificial Intelligence + Human Rights cycles. As the localized program scaled into a national multi-stakeholder summit co-organized by an international federation of civil entities (including DigitalFems, Algorights, and Lafede.cat), the design strategy expanded into a robust branding system. I adapted the foundational identity tokens—preserving the typography guidelines and analytical grids—to sustain a high-volume transmedia campaign, seamlessly linking the digital touchpoints of the global platform (jornadasdar.org) with physical conference environments and interactive workshop layouts.

The final outcome was a shared visual identity that unified the communication across the conference sessions. The design system and graphic guidelines I developed were adopted by the organizing network, which connected a federation of 124 human rights organizations. This allowed the conference insights and conclusions to be published with a common visual format through a technical policy brief (you can consult the project here), used directly by civil society groups during the regulatory debates of the European AI Act in Spain.