Client:
Liga Peatonal
Place:
México
Year:
2021
A tactical educational tool and playful advocacy kit built upon the structure of the traditional Mexican Lotería game. The project was engineered to educate children, youth, and the general public on the structural components that define a safe, accessible, and sustainable urban environment. The core brief was to translate technical urban mobility, road safety, and disability inclusion regulations into an intuitive game layout without losing its systemic political urgency.
I led the art direction, visual identity layout, and the comprehensive design of the 54 custom vector illustrations. I engineered the visual hierarchy of the playing boards and decks to ensure that complex policy data operated with absolute pedagogical clarity across both school classrooms and community assemblies.
The project is available as an open-access digital resource for free download and print.
Gamification & Structure
The structural core of the game required a systematic visual grammar to organize complex public policy. I grouped the 54 urban variables into five modular UX/UI categories: Users, Infrastructure, Public Space, Accessibility, and Road Safety Equipment. Each operational track was assigned a semantic color-code token and distinct iconographic framing within Figma to streamline pattern recognition during rapid gameplay interaction.
I engineered an approachable visual taxonomy designed to bypass dry, intimidating urban planning manuals. The custom illustration system centers on spatial justice and universal design, deliberately giving clear visibility to historically marginalized city users—such as independent children, senior citizens, and people with physical or visual disabilities.
Graphic development
Usuarios y modos de transporte
Infrastructure
Public space
Universal accessibility
Accessories for road safety
Cuautitlán Izcalli, Mexico State
Cuautitlán Izcalli, Mexico State
Monterrey, Nuevo Leon, Mexico
The Outcome
The gamified framework scaled far beyond its original distribution, being officially adopted by the Mexico City Government through ministries like the Secretariat of Mobility (SEMOVI) as a formal training asset for public road safety programs. Launched during the World Road Safety Week alongside allied organizations, the project successfully drove public education around pedestrian rights nationwide.
The game kit became an active, highly demanded, self-sustaining community asset, deployed in participatory urban planning sessions and public schools across multiple locations in Mexico, including Mexico City, Chihuahua, Monterrey, Puebla, and Oaxaca. Delivered as a free digital download through the Estrategia Misión Cero platform, the project let local collectives print and replicate it in their own territories independently.
