Art direction and illustrations focus on social communication. #Movilidad4S defines the mobility guidelines for the new normal; Consists of three documents as the result of a collective research and analysis between various NGOs, activists and the Secretaries of Health, Environment (SEMARNAT) and Territorial and Urban Agrarian Development (SEDATU). You can download the Plan de Movilidad4s, La Guía de implementación, La Guía de implementación and La Guía de Servicios de Transporte y Gestión.
Art direction
Art direction and illustration for a mobility policy framework developed collectively by NGOs, activists, and Mexican government ministries — including Health, Environment (SEMARNAT), and Territorial and Urban Development (SEDATU) — in response to the challenges of the pandemic. The project resulted in three documents: a national mobility plan and two implementation guides.
The visual system was built around a continuous freehand line — chosen deliberately to reflect the interconnected, living nature of cities and the people who move through them. Four axes structured the project — health, safety, sustainability, and solidarity — each assigned a color that became the primary palette. Developed in collaboration with Agustín Martínez, the work was presented at a national level and is publicly available for download.
Editorial Development
Social media
National presentation
