Client:
REAL Post-Degrowth
Place:
Unión Europea
Year:
2024
Post-growth and degrowth theories are often perceived as overly technical and abstract. The core creative brief for REAL Post-Degrowth—a European Union-funded research initiative exploring alternative economic models—was to make these concepts feel grounded, human, and actionable through custom character illustrations, warm semantic palettes, and a narrative-driven visual flow.
For this project I executed the art direction, visual identity, illustration systems, and comprehensive web design. I delivered a complete, high-fidelity digital infrastructure tailored to allow the project's partners to scale and manage the website autonomously.
Interactive Motion Graphics
I concepted and designed key motion graphics and interactive digital elements to present the three lead research partners. By layering custom animated design accents over their real portraits, I transformed standard introductory bios into an engaging visual storytelling interface.
Developer Collaboration & Team Leadership
I led the art direction by managing and guiding the designer Edgar Seis. Concurrently, I partnered directly with the frontend developer, Bozena Vuckovic, acting as the key structural link between complex visual narrative and functional web implementation.
That methodological bridge between design and code let the development team work without friction, and the partners have maintained the site since.
For more information visit REALPost-Degrowth.eu
