Client:
Guerrilla Foundation
Place:
International
Year:
2023
Art direction and digital campaign design for a public workshop and political learning series organised by the Guerrilla Foundation. Led by author Anthea Lawson (The Entangled Activist), the programme examined how political and social movements can inadvertently replicate harmful dynamics, perfectionism, and somatic burnout. My work focused on art direction, illustration, and cross-platform campaign layout design, turning deep psychological and socio-political inquiries into accessible digital visual narratives.
Visual Strategy
The primary logo features an incomplete circle, visually representing the concept of breaking the cycle. To explain the project's core purpose, I created a social media carousel layout that plays with visual continuity and sharp visual cuts across frames. The campaign structure followed a sequential reveal design: as each talk concluded, the next workshop module was uncovered until only the final one remained, while the background image changed in each piece to illustrate that specific discussion topic.
The Outcome
The campaign established a clear, unified identity for the series across digital platforms, helping the foundation engage and maintain attendance from cross-movement grassroots organizers throughout the workshop cycle. The framework was delivered as a self-sustaining library of reusable templates with defined component patterns, typography tokens, and layout rules in Figma. This modular setup allowed the Guerrilla Foundation's communications team to independently package, title, and archive all session recordings and micro-assets for their permanent multimedia library without recurring creative overhead.
The workshop series can be watched here.
