WHAT
A multidisciplinary designer for social innovation
I support social innovation through creative strategy, graphic design, and narrative change. As a multidisciplinary designer, my role is to lead design projects with social organizations, driving initiatives on a part-time or project basis.
Here, part of what I do
Research strategies and methodologies
-
Strategic design
-
This case study shows how research-based design decisions can help create a branding strategy that supports an organization's goals while still being authentic.
-
My collaboration with several social organizations en LATAM and Europe showcases the impact that art direction, strategic communication…
-
-
Ethnographic research
-
This case study shows how research-based design decisions can help create a branding strategy that supports an organization's goals while still being authentic.
-
Design services
-
Art direction
As an art director, I define the visual codes for the creation and development of content in such a way that they are coherent with what is sought to be transmitted in each project. I firmly believe that visual codes are powerful tools to support the processes of social transformation.
![]()
Conferences on Democracy, Algorithms and Resistance
Graphic Identity, Art direction, Illustration, Web design
![]()
Lottery of a Human City
Art direction, Graphic Identity, Mobility + Urbanism, Illustration
![]()
Nuestras Voces Cuentan
Art direction, Illustration
![]()
Laintersección.net
Art direction, Graphic Identity, Illustration
![]()
Artificial Intelligence + Human Rights
Art direction, Graphic Identity, Illustration
![]()
Violencias Machistas
Art direction, Illustration
-
Editorial design
![]()
Guerrilla Foundation | Annual report 2022
Editorial design
![]()
Space x Trauma
Editorial design, Illustration
![]()
Vajayjay's glosary
Illustration, Editorial design, Graphic Identity
![]()
The Feministisation of Politics
Illustration, Editorial design
![]()
1, 2, 3 por la niñez
Illustration, Editorial design, Graphic Identity, Mobility + Urbanism
![]()
Resilient women with lineage
Graphic Identity, Editorial design, Illustration
-
Web design
![]()
Conferences on Democracy, Algorithms and Resistance
Graphic Identity, Art direction, Illustration, Web design
HOW
Creative process
Design thinking tools with a social innovation approach
This approach allows adapting the process to the specific needs of each project, taking into account the contexts and circumstances of the people involved. In this way, it is easier to identify the most appropriate and sustainable alternatives for development.
Active Listening and Empathy: Making Creative Decisions Aligned with Project Goals
By gathering relevant information, informed and empathetic decisions that accurately reflect the project's goals and place the context and communities at the centre, emerge almost organically. My approach focuses on gaining understanding and identifying connecting ideas, not just providing proof.
Meaningful Connections: Adding Value through Design within Communities
When it comes to design, I believe in highlighting meaningful connections within communities and their contexts. I support collaboration with diverse people and collectives, recognizing that diversity is essential for creating significant change.