Lottery of a Human City

Client:

Liga Peatonal

Place:

México

Year:

2021

One of the achievements of this project was the development of a visually appealing and cohesive graphic identity that effectively conveyed the themes of mobility, gender, inclusion, and road safety. The #LoteríaCiudadHumana is a playful and educational material that teaches about the elements that contribute to making a city safe, fair, accessible, and sustainable. The game was successful in engaging players and helping them learn about these important issues in a fun and interactive way. The success of the project can be seen in the widespread use and distribution of the game, which has been downloaded and played by many people in different regions. It is available for download here, so you can print it so you can play at home or school center.

La Lotería de una Ciudad Humana tiene como objetivo retomar el juego clásico y resaltar los elementos y usuarios que constituyen una ciudad segura, accesible, sana y sostenible. Esta versión de la lotería mexicana es una herramienta de juego en la que niños, niñas, jóvenes y población en general, pueden conocer los elementos que minimizan los riesgos viales, generan traslados seguros, promueven la inclusión y la accesibilidad para las personas con discapacidad y direccionan a una ciudad hacia la sostenibilidad.

 


 

Desarrollo gráfico

Son cincuenta y cuatro cartas en total, que se dividen en cinco categorías:

  • Usuarios
  • Infraestructura
  • Espacio público
  • Accesibilidad
  • Aditamientos

 


Bocetos

 


 

Usuarios y modos de transporte


 

Infrastructure


 

Public space


 

Universal accessibility


 

Accessories for road safety


 

Impresión

Title:
Lottery of a Human City
Project:

One of the achievements of this project was the development of a visually appealing and cohesive graphic identity that effectively conveyed the themes of mobility, gender, inclusion, and road safety. The #LoteríaCiudadHumana is a playful and educational material that teaches about the elements that contribute to making a city safe, fair, accessible, and sustainable. The game was successful in engaging players and helping them learn about these important issues in a fun and interactive way. The success of the project can be seen in the widespread use and distribution of the game, which has been downloaded and played by many people in different regions. It is available for download here, so you can print it so you can play at home or school center.

Client:

Liga Peatonal

Place:

México

Year:

2021


¿Te gusta este proyecto? Compártelo en tus redes :)


Hey, I use cookies to find out which content gets the most views, shares and so on

You can read about it here ;)

Hey, I use cookies to find out which content gets the most views, shares and so on

You can read about it here ;)

Your cookie preferences have been saved :)