Lottery of a Human City
Client:
Liga Peatonal
Place:
México
Year:
2021
One of the achievements of this project was the development of a visually appealing and cohesive graphic identity that effectively conveyed the themes of mobility, gender, inclusion, and road safety. The #LoteríaCiudadHumana is a playful and educational material that teaches about the elements that contribute to making a city safe, fair, accessible, and sustainable. The game was successful in engaging players and helping them learn about these important issues in a fun and interactive way. The success of the project can be seen in the widespread use and distribution of the game, which has been downloaded and played by many people in different regions. It is available for download here, so you can print it so you can play at home or school center.
La Lotería de una Ciudad Humana tiene como objetivo retomar el juego clásico y resaltar los elementos y usuarios que constituyen una ciudad segura, accesible, sana y sostenible. Esta versión de la lotería mexicana es una herramienta de juego en la que niños, niñas, jóvenes y población en general, pueden conocer los elementos que minimizan los riesgos viales, generan traslados seguros, promueven la inclusión y la accesibilidad para las personas con discapacidad y direccionan a una ciudad hacia la sostenibilidad.
Graphic development
There are a total of fifty-four cards, divided into five categories:
- Users
- Infrastructure
- Public Space
- Accessibility
- Additions
Sketches
Usuarios y modos de transporte
Infrastructure
Public space
Universal accessibility
Accessories for road safety
